Shap puts chips on the map!
Celebrations were frying high this week, as the winners of the annual Choice Chip Awards were revealed, naming Shap Chippy ‘Best Chippy Chips’ in Cumbria.
Shap Chippy’s loyal customers voted in their masses to batter stiff competition from some of Cumbria’s top chippies, ensuring their perfectly cooked portions were crowned number one. Owner Jo Hampson said “We are so pleased that within a year of opening we have so many people from the area who care enough about their local chippy to vote for us. I’d like to say a big thank you to them all!”
The Choice Chip Awards, run by the Potato Council in recognition of Chip Week 2014, (17-23 February) reward the tastiest chips being served across the UK. This year saw over 840 chip shops enter to compete to be named champion across ten regions in the UK, by a record number of 62,983 chip-loving Brits.
Caroline Evans at Potato Council, said: “Britain is truly a nation of chip lovers and Chip Week is a fantastic celebration of our great food tradition. It’s no surprise so many voted in the Choice Chip Awards this year – the British public feel very strongly about their local chippy and are prepared to take the trouble to vote to put their favourite on the map.”
For more information regarding Chip Week, as well as chip recipes, chip facts and figures, visit www.chips.lovepotatoes.co.uk
For more information about Shap Chippy please visit www.ShapChippy.co.uk
Chip Week facts (17-23 February 2014)
- More than 1.6 million tonnes of potatoes are made into chips every year in the UK – weighing the same as over 14,000 blue whales or 4,000 jumbo jetsi..
- The land required to grow potatoes for chips is 33,664 hectares – big enough to fit London’s Hyde Park 237 times, or 47,000 Wembley football pitchesii.
- Over 382 million portions fish and chip meals are sold in the UK each yeariii
- In one year we eat nearly three billion meals containing chips, with dinnertime the most popular time to eat them (65%) and tea time the second favourite (23%)iv.
- Brits use at least 26 different words for fish and chipsv.
- The world’s largest fish and chip portion was made in July 2012 by Fish and Chips Ltd, London. The fish weighed in at 47.75kg and the chips 23.5kg, breaking the previous Guinness World Record which was held by the Wensleydale Heifer pubvi.
- Celebrity chip fans include Lady Gaga, Victoria Beckham, Rihanna, Kate Moss and David Walliams and Michelle Obama.
- A surveyvii of 1,000 adults shows ‘chip shop chips’ are the nation’s favourite chips with nearly half (45%) of all respondents putting them first, followed by French fries (16%), oven chips (14%), potato wedges (8%) crinkle cut chips (7%) and curly fries (7%).
Chip Week is run by Potato Council (www.chips.lovepotatoes.co.uk). Funded by potato growers andpotato trade purchasers, Potato Council supports the British potato industry, and is a division of the Agriculture and Horticulture Development Board(www.ahdb.org.uk).
For more media information, please contact Nexus Communications:
Lexi Winsley – email@example.com – 020 7052 8831
Lauren Barry – firstname.lastname@example.org – 020 7052 8846
AHDB- Market Intelligence, 2011 figures.
AHDB- Market Intelligence
Federation of Fish Friers 2013
Potato Consumer Report, November 2012
Potato Council survey 2010 – more details from PCL
Guinness World Records, July 2011
TNS survey of 1000 adults, September 2011